October 1, 2010

Guess The Airline - October 2010

Once again, this was an advertisement published on an issue of The Economist of 1999 for an airline that went out of business three years later.


Click or tap on the ad to reveal the answer.

How to guess it?

This author fondly remembers this airline's original and creative website that featured virtual postcards on its website with "I wonder" such as "I wonder why you park in a driveway and drive in a parkway" and "I wonder if Stevie Wonders as well". This advertising concept, plus the font used and the Zurich hub were the major clues here.

Statistics

In a multiple-choice poll, 77% of players got the right answer, and 23% got the wrong answer. The most popular wrong answer was Air Afrique (13%), followed by Sabena (6%).