Needless to say, the crash of Germanwings flight 4U9525 last Tuesday took us all by surprise. The crash and investigation are widely covered by everyone. But what communications with the public? How well has the airline handled them?
Two weeks ago, KLM launched a viral video to promote their Lost and Found service. Here it is, ICYMI. But did you know that this is hardly a new concept? Here are three commercials from the 1970s and 1980s.
Two weeks ago, KLM launched a promotional video for their Lost and Found service and their new “employee”: a beagle named Sherlock. Here it is, in case you missed it. The video went viral and was picked up by most media, including CNN which later admitted it got “pulled in by golden ideas”.
But did you know that this is not the first time an airline commercial shows employees going out of their way to return lost items to their owners? See for yourself: here are three commercials from the 1970s and 1980s. Continue reading “Lost and found commercials since the 1970s”
Have you seen Icelandair’s new safety video? If I could use only three words to describe it, it would be: unique, exotic, relaxing. Here’s why.
Have you seen Icelandair’s new safety video, released on their YouTube channel a few days ago? If I could use only three words to describe it, it would be: unique, exotic, relaxing. Here’s why. Continue reading “Icelandair’s new safety video: unique, exotic, relaxing”
ABP means “Able-bodied person” or “Able-bodied passenger”. It’s airline lingo for passengers who are selected to assist an airline crew during an emergency. But what makes a good ABP, and above all, what does an ABP do?
Continue reading “Would you make a good ABP?”
Nowadays, the only way you can get a meal on a flight under 5 1/2 hours is either to upgrade to Club Class or Business Class, to buy on board… or to fly one of the few airlines that still offers free meals.
Are you surprised? Air Transat will stop serving free meals on flights from Canada to sun destinations (from June 1, 2014, on Economy Class from Canada to the Caribbean, Mexico and Latin America). That’s how the media announces it. The airline, however, refers to its “Enhanced Inflight services“, and claims that passengers will be able to “personalize” their meals with a new buy-on-board menu.
Personally, I’m not surprised. Continue reading “Meals on sun destination flights: an endangered species”
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