Swissair

Sunflowers 1996 Switzerland

The late Swissair... (now Swiss International Air Lines) One of the most famous airlines, in part unfortunately because of the crash of Swissair flight 111 and its sudden demise. But besides that, Swissair was unordinary. While most airlines based on service, Swissair based on "refreshment". A complete ad campaign was based on an uncommon slogan: "the world's most refreshing airline". Here, an entire field of sunflowers sees an aircraft flying in the sky (obviously Swissair) and immediately turn to its direction... instead of the sun!

View this commercial (downloadable MPEG file, 2.04 MB, from The Night of the AdEaters)

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