S7 Airlines

Freedom 2006 Russian Federation

In 2005, Siberia Airlines adopted a bright new color scheme and changed its identity to S7 Airlines, borrowing from its IATA airline code. A year later, it rolled out an image campaign with the slogan, "Svoboda vaybiraty" or "Freedom to choose". This is not the first time an airline uses the concept of "freedom" but I must admit this commercial is quite pleasant to the eyes! The song, "Sunshine 40" from The Armadillo's, was composed for the campaign and fits perfectly!

View this commercial (downloadable AVI movie, 4 MB, from YouTube user)

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