airodyssey.net

Garuda Indonesia

Airline logo

Christmas

Late 2000s
Indonesia
Frame 1 Frame 2 Frame 3

Surprising for a primarily Muslim country, isn't it? A commercial to wish everyone a Merry Christmas and a Happy New Year, in an original way! (The airline, of course, also made commercials for at least one Muslim celebration).

> View this commercial (downloadable MPEG file, 0.9 MB, from YouTube userExternal link)




Flyin' around Indonesia

1992
Indonesia
Frame 1 Frame 2 Frame 3

Combining the notion of flying in a comfortable way, this masterpiece shows, a little like a sightseeing tour, images of Indonesia, the "natural" way: the rice fields, the fishing beaches, a feast, etc... The morphing between them is excellent. And all of this is shown under the sound of a jetplane, along with the usual sounds in the passenger cabin and the cockpit ("Good evening, flight GA209, you are cleared for take-off", "This is Kathy, your stewardess in First Class") Overall, a very tempting invitation to see all these landscape by ourselves.

> View this commercial (downloadable MPEG file, 3.95 MB, from The Night of the AdEatersExternal link)




Generations ahead

1995
Indonesia
Frame 1 Frame 2 Frame 3

The Indonesian culture is very present in this ad, in the long run of highly colorful commercials from "the airline of Indonesia". This time, we are presented a beautiful yet sometimes confusing analogy between the different generations and the young fleet of Garuda. It starts with an elderly woman and a 747-400 in the sky... then on to younger people and supposedly younger planes... with a baby and an A300 at the end of the video. A soft instrumental version of Ibu Soed's "Tanah Airku" ("Motherland"), a patriotic Indonesian song, plays in the background.

> View this commercial (downloadable MPEG file, 2.02 MB, from The Night of the AdEatersExternal link)




Boy

1992
Indonesia
Frame 1 Frame 2 Frame 3

Another ad with an Indonesia flavor and just the right touch of patriotism, with a young boy singing patriotic song "Tanah Airku" ("Motherland") by Ibu Soed. Even though airline maintenance is shown, this is an ad both about a country and its airline. For those who don't speak Bahasa Indonesia, and to better appreciate the beauty of the song, the author added English subtitles adapted from a blogger's translationExternal link.

> View this commercial (downloadable AVI movie, 3.72 MB, from The Night of the AdEatersExternal link)




Dancer

1991
Indonesia
Frame 1 Frame 2 Frame 3

In the same style as the commercial with the singing boy, this ad shows a very graceful dancer (possibly performing Javanese dance?) while an appropriate rhythmic version of "Tanah Airku" ("Motherland"), plays in the background.

> View this commercial (downloadable MPEG file, 1.9 MB, from The Night of the AdEatersExternal link)




Islands

1995
Indonesia
Frame 1 Frame 2 Frame 3

Another ad with "Tanah Airku" ("Motherland") in the background, this time showing a very diverse view of Indonesia, along with a narration showcasing the impressive number of islands of Indonesia and promoting the airline to get you there.

> View this commercial (downloadable MPEG file, 1.9 MB, from The Night of the AdEatersExternal link)