Cathay Pacific

Paper plane 1998 Hong Kong-China

The simplest commercials are sometimes the best, especially when they don't show the "product". In this case, a paper plane slowly circles the Earth, which stays perfectly still. A flight attendant later collects in her hand the paper plane, pushes the Earth so that it revolves on itself, and sends the plane back in the air, which soon gets energized. A simple way to advertise, at the same time, a diversified network (the Earth), a kind, warm crew (the flight attendant) and a competent service (the paper plane back in the air).

View this commercial (downloadable AVI movie, 1.83 MB, from HKAirPhoto.net)

Entertainment 2000 International

Simple, but straight to the point in showing how good the airline feels. A lady is watching a comic show, a man is eating noodles while watching something more captivating, a child is eating a yogurt while watching probably a cartoon, and a young man is listening to rock music. The final jingle is inspired by a song by Queen, "It's a kind of magic." While the commercial aired in several languages including English, this video's narration is in French, with subtitles added by the author.

View this commercial (downloadable AVI movie, 1 MB, from The Night of the AdEaters)

Home 2000 International

Another straight-to-the point ad. It plays on the role of Hong Kong being not only Cathay Pacific's home, but favorite destination. Pay close attention for the beautiful image of the flight deck and the smooth approach to the city. While the commercial aired in several languages including English, this video's narration is in French, with subtitles added by the author.

View this commercial (downloadable AVI movie, 1.05 MB, from The Night of the AdEaters)

Lounge 2000 International

The Wing is one of Cathay Pacific's lounges at Hong Kong's Chek Lap Kok Airport. In this ad, someone seems to be quite happy, by singing "La donna è mobile" from the opera Rigoletto while taking a shower... While the commercial aired in several languages including English, this video's narration is in French, with subtitles added by the author.

View this commercial (downloadable AVI movie, 1 MB, from The Night of the AdEaters)

Fleet 2000 International

Cathay Pacific boasts its young fleet... but regrettably only shows us a Boeing 747-400 and two smiling ramp staff members. Their friendly reaction to the camera is nevertheless adorable. While the commercial aired in several languages including English, this video's narration is in French, with subtitles added by the author.

View this commercial (downloadable AVI movie, 1 MB, from The Night of the AdEaters)

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