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Air Canada

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Fingertips - Entertainment

2009
Canada

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Until the very end, this doesn't look like an airline commercial, eh? Under the soothing voice of a child singing "El Vuelo" by Hughes de CoursonAmazon.com link, this ad shows you what enRoute, Air Canada inflight entertainment system, feels like. Watch it and you'll probably feel like fingerpainting too!

> View this commercial (downloadable AVI movie, 1.83 MB, from YouTube userExternal link)




Fingertips - Flatbed

2009
Canada

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Another commercial from the same series, using the same song ("El Vuelo" by Hughes de CoursonAmazon.com link) in which the fingers now draw what the flatbed in Executive First class feels like. This facility is offered only on Air Canada's international flights, as presumably showcased by the mostly Asian on-screen cast.

> View this commercial (downloadable AVI movie, 1.76 MB, from YouTube userExternal link)




Hello Goodbye

1993
Canada

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On this memorable, feel-good commercial, Air Canada showcases residents of various countries around the world (no actors) filmed naturally, while children sing a version of "Hello, Goodbye" from The BeatlesAmazon.com link in the background. A great image for Air Canada, as an airline that unites the people from around the world, thanks to alliances with Air France, Continental and United (a few years before Star Alliance). The commercial was directed by Jean-Claude Lauzon who, strangely, died in a plane crash in 1997. While the commercial aired in both official languages originally, this video's narration is in French, with subtitles added by the author.

> View this commercial (downloadable AVI movie, 4.85 MB, from YouTube userExternal link)




Here and there

2004
Canada

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When Air Canada emerged from bankruptcy in the fall of 2004, it unveiled a revised color scheme and design and for the occasion, released this ad, part of its latest campaign. It features Céline Dion's "You and I" songAmazon.com link along with beautiful images of exotic and more common destinations (British Columbia, China and France, for instance), in a quite interesting continuity. You will see airplane windows flying around, allowing people to accomplish their travelling dreams. A great image campaign for an airline that had not been very visible in advertising, since its Formula 1 Grand Prix sponsorship commercials. The latest version of this video has an improved audio and video quality.

> View this commercial - English (downloadable AVI movie, 5.32 MB, from Air CanadaExternal link)
> View this commercial - French (downloadable AVI movie, 5.32 MB, from Air CanadaExternal link)

> View other commercials from the same campaignExternal link





Sunrise 1

1985
Canada
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This commercial is part of the "World Class, World Wide" ad campaign, possibly for the out-of-Canada market. Caring flight attendants serve drinks and dessert on Executive Class, as the Air Canada logo rises like the sun above several landmarks.

> View this commercial (downloadable AVI movie, 1.62 MB, from YouTube userExternal link)




Sunrise 2

1985
Canada
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Another commercial from the same campaign and with the same song, also featuring Executive Class service including appetizers, main course and in-flight entertainment.

> View this commercial (downloadable AVI movie, 1.67 MB, from YouTube userExternal link)




Flying office

1989
Canada
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This Cannes-award winning commercial doesn't show what Executive Class looks like but rather what it feels like: your own flying office!

> View this commercial (downloadable AVI movie, 3.63 MB, from YouTube userExternal link)




Commuters

1989
Canada
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Flying Rapidair, Air Canada's shuttle between Ottawa, Toronto and Montreal, is as convenient as hopping on a commuter train, according to this commercial.

> View this commercial (downloadable AVI movie, 3.14 MB, from YouTube userExternal link)