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Article overview Review of "Hana Hou", Hawaiian Airline's inflight magazine. Originally published in January 2002. |
 hen was the last time you "actually" read the magazine in your seat back pocket? Now, when was the last time you took that magazine home with you, as the cover often indicates you? Finally, when was the last time you subscribed to one of those magazines? Ask yourself these questions, and you may start wondering if inflight magazines accomplish their mission: provide light entertainment for a short or long flight. A succesful mission... sometimes.In the first of many installments to come, airodyssey.net will review inflight magazines from airlines all over the world. This month, we review the magazine of Hawaiian Airlines  . Stats
Sample issue: December 2001/January 2002 (Vol. 4, No. 6), obtained by mail from the airline.Number of pages: 96 53% Articles (mostly showcasing Hawaii) 13% Airline content (safety features, drinks, audio, video) 31% Outside advertising (mostly businesses, attractions in Hawaii) 3% In-house advertising (HawaiianMiles, Hawaiian 767) Language: 100% English (some quotations in Hawaiian) Size: Standard (US Letter) Periodicity: Bi-monthly (6 issues/year) Contact: 3465 Wai'ale Ave., Suite 340, Honolulu, HI, 96816, U.S.A. Publisher: Pacific Travelogue ContentHana Hou! expects its readers to be mostly tourists, and remembers that many people only know Hawaii as a paradise island, a land of tropical flowers, palmtrees, fruit (pineapple), etc. Sure, Hawaii is all that. But one also learns about the faunae in the country (such as the Hawaiian hawk on the cover), the fine cuisine, the sports which are characteristic to most touristic destinations. The advertising showcases an effort to feature many "conventional" industries with a Hawaiian touch, such as ice cream, coffee, and hamburgers! There is still place for the cliché exotism, with many commercials for helicopter tour companies, hotels, gifts, and luau shows. The in-house advertising is very conventional, particularly its beautiful but unoriginal ad for its new Boeing 767. The airline information is minimal: no information regarding the fleet. The content is extremely colorful and the photographs, particularly those in the article regarding the faunae, are beautiful and almost comparable to the National Geographic! This means that the text has just enough space to breathe. AppreciationThis is the type of magazine I would definitely take home with me, for its interesting and instructive content. One can almost wonder if this is a touristic guide or an inflight magazine... maybe both! Hana Hou means "One more time!" or "Encore!" in Hawaiian, as explained on the credits page. | |||
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 Magazine cover: Hawaiian Airlines, scanned by Sergio Ortega. This website does not endorse or have any affiliation whatsoever with the airlines distributing these inflight magazines, and the comments or opinions concern strictly the quality of the magazines and not an evaluation of the airlines themselves. © 1998-2008, airodyssey.net. All rights reserved. Disclaimer, trademarks, privacy policy. | |||
